Social media for real estate
Social media for real estate refers to platforms such as Instagram, Facebook, TikTok, and YouTube, where agents promote properties and build a personal brand.
What it means
Each platform has its own formats and audience. Video — especially vertical Reels and Stories — earns the greatest organic reach on all of them.
Example
An agent shares a real estate video in 9:16 format on Instagram Reels and TikTok, and in 4:5 format in the feed.
When it’s used
When promoting any listing, and when building an agent’s long-term presence online.
Try vfeditor
Create a real estate video from listing photos, right in your browser.