Real estate marketing
Real estate marketing is the set of activities an agent or agency uses to promote properties and their own services — from listings and social media to video content.
What it means
Video has become a key format in real estate marketing because it best conveys a property’s atmosphere and earns the most reach on social media.
Example
An agent shares a real estate video on Instagram and Facebook for every listing, building both reach and personal brand over time.
When it’s used
On an ongoing basis — consistent marketing brings in inquiries and strengthens an agent’s position in the market.
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