How to promote a listing on Instagram and Facebook
The most effective way to promote a property on social media is a short video. Reels and Stories get more reach than a static photo and show off the layout far better. Here is how to do it.
Start with video, not a photo
Both the Instagram and Facebook algorithms favor video. Instead of a photo gallery, post a short video of the property — it holds attention longer and earns more views.
Use the right formats
- 9:16 for Reels and Stories
- 4:5 for main-feed posts
- You can post the same video to both platforms
Keep the pace snappy and cut to the music
The first two seconds decide everything. Open with your strongest shot and keep a fast cut on the beat of the music — which is exactly what vfeditor does automatically.
Add context in the text
Put the layout, location and price in your captions and titles. Specific details raise the quality of the inquiries you get.
Frequently asked questions
What video format works best on Instagram?
9:16 for Reels and Stories, 4:5 for feed posts. vfeditor generates both at once.
How often should I post?
Ideally with every new listing — consistency builds reach faster than occasional posts.
Make your own real estate video
Upload your listing photos and try vfeditor for free in the demo.